Organization of a series of brand-supported events focused on signature cocktails based on the key SKU, curated gastronomic sets, and unique branding.
Task
Position Martini as the №1 brand for spending time with friends in restaurants, while also encouraging trial use of the new Martini Tonic and engaging the target audience in branded events.
Result
50,000 guests at POP UP events in 6 months • 15 million digital contacts
From Idea to on-Site Delivery
We join early enough to shape the experience — and stay close enough to make it real.